Time Warner Essay

Time Warner Essay Time Warner Essay Time Warner EssayIn actuality, Time Warner is one of the leading media companies in the US holding a strong position in the publishing and cable television. However, at the moment, the company undergoes considerable changes and restructuring in terms of the development of new effective marketing strategies which can help Time Warner to enhance its competitive position and provide the company with an opportunity to accelerate its business development. At this point, one of the main issues that the company faces at the moment is the merger of Time Warner Cable with Comcast, which opens wider opportunities for the further business development of the company. At the same time, the company attempts to separate its publishing business, which has become unprofitable for the company in recent years and now is one of the major causes of the slowdown of its business development. Therefore, Time Warner undergoes consistent changes aiming at the improvement of its marketing performance through r eorganisation, structural changes, separation and the merger that the company expects to lead Time Warner to the new stage in its business development and help the company to break through in the highly competitive business environment.Recently, Time Warner has announced the merger of its Time Warner Cable with Comcast, the leader of the cable television (Quain, 2). In fact, the deal will involve the sale of Time Warner Cable to Comcast. At this point, it is worth mentioning the fact that, at the moment Time Warner still consist of two major units, the publishing business and cable television unit. Time Warner Cable represents the cable television unit of the company and this unit plans to merge with Comcast. This is an important decision in the business development of the company because it opens new opportunities for the business development of the company after the merger. The merger will involve Comcast, the largest cable television company of the US, and Time Warner Cable, the second largest cable television company in the US (Quain 2). Therefore, their merger will put them in the advantageous position in the US market, while their rivals will hardly be able to reach such a market share as the merged company uniting two behemoths of the industry.In fact, consequences of the merger are apparently very attractive for both Comcast and Time Warner Cable because the new company will have about 70 million subscribers nationwide that is about 30% of the total market share in the US (Quain, 3). The consistent market expansion opens wider opportunities for Time Warner Cable after the merger because the new company will control almost a third of the US cable television market. Therefore, the company can set the pace in the industry, while its further growth and expansion will enhance the position of the new company in the market even more.In such a situation, rivals of the company turn out to be in the absolutely disadvantageous position because not a single rival of the merged company, such as Charter Communications for instance, can even challenge the position of the merged company, while outpacing it is virtually impossible, at least in a short-run perspective. The dominant position of the new company opens wider opportunities for the faster market expansion and taking even a larger share of the market. As a result, Time Warner Cable can make a breakthrough in its business development in the cable television market, in case the merger with Comcast completes successfully. This is why both companies are so interested in the merger because, instead of the fierce rivalry, they can unite their efforts to take not just the lead in the industry but to become the company dominating over the cable television industry.Furthermore, the merger apparently secures the position of the company in the market because rivals will be unable to outpace the company, unless they introduce innovations that will revolutionize the industry. At the moment, there are no such rivals of the company and Time Warner Cable can take the lead after the merger with Comcast. The company can also raise barriers to entry that will decrease the risk of the emergence of new rivals that can potentially threaten to the position in the company and tighten the competition in the industry.On the other hand, the merger may raise the problem of the possible monopolization of the cable television market by the merged company since the company will take the consistently higher share of the market compared to rivals. Moreover, in a long-run perspective the company can increase its market share even more and take dominant or monopolistic position in the market. The monopolization can occur faster, if the company continues the strategy of mergers. However, the monopolization of the market or taking the absolutely dominant position raises the risk of the violation of the anti-trust law and investigation of policies conducted by the company. Therefore, in case of unfair on unreasonable policies of the company, when it takes the dominant position in the market, the company can face the risk of the investigation of its policies under the anti-trust legislation. The company may also face the risk of lawsuits, if its policies will breach existing anti-trust regulations and legal norms. If the company sets unreasonably high price or forces customers to buy extra-products which they do not want to buy, the company is likely to face considerable problems because of the violation of the anti-trust law, as was the case of Microsoft, for instance.However, Time Warner attempts to optimize its performance not only through the merger with Comcast but also through restructuring. For instance, Time Warner Cable spinoff has actually nothing to do with Time Warner since Time Warner Cable has focused on its own development, while Time Warner is a different company now (Flint, 1). Nevertheless, neither company plan to change their name so far, unless the merger agree ment of Time Warner Cable and Comcast may require such a change (Flint, 3). At the same time, the merger is a part of the large scale plan of Time Warner to undergo consistent restructuring. The merger is one of the key elements of the restructuring which allows the company to accelerate its business development through focusing on the cable television market mainly and taking the lead in the market through the merger. This strategy is efficient because Time Warner prioritizes the most profitable part of its business and, more important, enhances its position in the market through the merger.Moreover, Time Warner is also considering the separation of its publishing business, although at the moment, the company is the largest magazine publisher in the US. Nevertheless, the company decided to separate Time Inc. last year (Team, 2). This decision complements the decision of the company to merge Time Warner Cable with Comcast. To put it more precisely, the company refuses from its publi shing business which future may be uncertain for the company and focuses on cable television market entirely. Such a shift maximizes profits and benefits of the company.At this point, it is worth mentioning the fact that the move to separate Time Inc. was, in all probability determined by the steady decline of the publishing business of the company. In such a way, the decision to separate Time Inc. from Time Warner was driven by the attempt of the company to preserve only the most prospective elements of its business and become a pure media company. In fact, this means the separation of Time Inc. from Time Warner is a strategically important step, especially in the light of the upcoming merger with Comcast. When the company has just started the procedure of separation, experts (Team 6) believed the separation was driven by pragmatic concerns of Time Warner and its attempts to save costs and attract investors due the better financial performance of the company free of the publishing business burden. What is meant here is the fact that initially, experts (Team, 6) stood on the ground that Team Warner is just trying to save costs and make its financial performance healthier. The step was quite reasonable in light of the declining publishing business which slowed down the business development of Time Warner.On the other hand, cable television was and still is profitable business for the company. More important, cable television is more attractive market for the company and the business of Time Warner in this market keeps growing (Flint, 5). This is why the refusal from the publishing business of the company allows Time Warner to focus entirely on the cable television market. At the moment, the separation of Time Inc. is not completed so far but the company has already started negotiations on the merger with Comcast and this step reveals the intention of the company to accelerate its business development through the enhancement of its position in the most profitabl e industry. Moreover, unlike publishing business, cable television is likely to keep growing in the future. This is why the company can maximize benefits from the merger and shifting its business to the cable television industry mainly.In such a context, the recent merger of Time Warner Cable is a reasonable step since after the completion of the separation of Time Inc. which is likely to be completed this year, the company will merge its more perspective unit, Time Warner Cable, with Comcast becoming one of the leaders in the industry and enhancing its position in the market. This step is strategically important for the company because it elevates the company to the new level in its business development and helps the company to take the lead in the industry and keep growing in the future since the cable television industry is growing.However the merger with Comcast is driven not only by business concerns but also by the lobbying power of Comcast which can accelerate the further bus iness development of Time Warner Cable after the merger (Shields, 3).At the moment Comcast invests abundantly into lobbying and the company has increased the number of lobbyists in the 2000s consistently. The merger with such a company opens new opportunities for Timer Warner Cable to enhance its marketing position, enter new markets and increase its market share.In such a context, there is no surprise that Charter Communications, another behemoth of the media industry, has failed to negotiate the merger with Time Warner Cable and has lost the deal to Comcast (Fung, 4). Charter Communications does not have such a strong lobby as Comcast and, therefore, cannot offer Time Warner Cable such good prospects for the further business development as Comcast does.On the other hand, the merger of Time Warner Cable and Comcast can raise substantial difficulties in face of both companies because the merger will inevitably involve the restructuring of the new company. Comcast and Time Warner Cab le have their own organizational structure and culture, while the merger will raise the problem of their mutual integration. In such a situation, the risk of conflicts within the new, merged company arises because employees working in the company may be resistant to changes or oppose to changes. As a result, the risk of the failure of the merger arises because if employees of the company resist to the change, the company may face substantial difficulties with the overall successful implementation of the change.Furthermore, the restructuring of the company may raise the problem of job cuts and loss of well-qualified professionals, who, in face of the uncertainty in their future after the merger, may just transfer to another company, where they can be absolutely certain in their future. The loss of well-qualified professionals may also create substantial difficulties which the new company will have to overcome. Therefore, the merger is not always the right choice and, in spite of the obvious certainty of Comcast and Time Warner Cable in the overall success of the merger, there are still some risks and threats which may lead to the failure of the merger. At this point, it is possible to refer to other cases when mergers have failed, such as the case of Daimler-Chrysler which was considered to be one of the most prospective and strong alliances in the automotive industry but eventually ended up into the split of the two companies.Thus, at the moment, Time Warner undergoes substantial changes. The company has initiated the separation of Time Inc. which comprises the publishing business of the company. At the same time, the company is about to merge with Comcast that means the shift of Time Warner from diverse business to the relatively narrow focus of the company on cable television business mainly. In such a situation, the refusal from the publishing business is reasonable to enhance the financial performance of the company. Moreover, the merger with Comcast will allow Time Warner Cable to take the leading position in the cable television industry that keeps growing. Therefore, the company will not only optimize its performance but also become the leader of the fast growing industry that will shift the business development of Time Warner to the new, upper level.

Sitting Presidents During Major American Wars

Sitting Presidents During Major American Wars Who was the president during each of the major U.S. wars? Heres a list of the most significant wars the U.S. has been involved in, and the wartime presidents who held office during those times.   The American Revolution   The Revolutionary War, also called the American War for Independence,  was fought from 1775 through 1783.  George Washington  was president. Spurred on by the Boston Tea Party in 1773, 13 North American colonies fought Great Britain in an effort to escape from British rule and to become a country unto themselves. The War of 1812 James Madison  was president when the U.S. next challenged Great Britain in 1812. The British did not graciously accept American independence after the Revolutionary War. Britain began seizing American sailors and doing its best to interrupt American trade. The War of 1812 has been called the Second War of Independence. It lasted until 1815.   The Mexican-American War The U.S. clashed with Mexico in 1846 when Mexico resisted  James K. Polks vision of a manifest destiny for America. War was declared as part of Americas effort to forge westward. The first battle took place on the Rio Grande. By 1848, America had taken possession of a huge swath of land, including the modern-day states of Utah, Nevada, California, New Mexico, and Arizona.   The Civil War The War Between the States lasted from 1861 until 1865.  Abraham Lincoln  was president. Lincolns opposition to slavery was well known and seven southern states promptly seceded from the union when he was elected, leaving him with a real mess on his hands. They formed the Confederate States of America and the Civil War broke out as Lincoln took steps to bring them back into the fold - and to emancipate their slaves in the process. Four more states seceded before the dust from the first Civil War battle had settled.   The Spanish American War This was a brief one, technically lasting less than a year in 1898. Tensions first began escalating between the U.S. and Spain in 1895 as Cuba fought back against Spains dominance and the U.S. supported its efforts. William McKinley  was president. Spain declared war against America on April 24, 1898. McKinley responded by declaring war as well on April 25. Not one to be upstaged, he made his declaration retroactive to April 21. The whole thing was over by December, with Spain relinquishing Cuba and ceding the territories of Guam and Puerto Rico to the U.S. Who Was President During WW1? The First World War broke out in 1914. It pitted the Central Powers (Germany, Bulgaria, Austria, Hungary, and the Ottoman Empire) against the formidable Allied Powers of the U.S., Great Britain, Japan, Italy, Romania, France, and Russia. By the time the war ended in 1918, more than 16 million people were dead, including civilians.  Woodrow Wilson  was president at the time. Presidents During WW2 Raging from 1939 until 1945, World War II actually monopolized the time and attention of two presidents:  Franklin Roosevelt and Harry S Truman. It began when Hitler invaded Poland and France. Great Britain declared war on Germany two days later. Soon, more than 30 countries were involved, with Japan  (among several other countries) joining forces with Germany. By V-J Day in August 1845, this had become the most devastating war in history, claiming between 50 and 100 million lives. The exact total has never been calculated.   The Korean War Dwight Eisenhower  was president when the Korean War broke out just five years later in 1950. Credited with being the opening salvo of the Cold War, the Korean War began when North Korean soldiers invaded other Soviet-backed Korean territories in June. The U.S. got involved to support South Korea in August. There was some concern that the fighting would mushroom into World War III, but it resolved in 1953, at least to some extent. The Korean peninsula continues to be a hotbed of political tension.   The Vietnam War Its been called the most unpopular war in American history, and four presidents (Dwight Eisenhower, John F. Kennedy, Lyndon Johnson, and Richard Nixon) inherited this nightmare. It lasted 15 years, from 1960 through 1975. At issue was a division not unlike that which prompted the Korean War, with Communist North Vietnam and Russia opposing U.S.-backed South Vietnam. The ultimate death toll included almost 30,000 Vietnamese civilians and roughly an equal number of American soldiers. With chants of Not our war! resounding across the U.S., President Nixon finally pulled the plug in 1973. It was two more years before U.S. forces were officially withdrawn from the region in 1975 and Communist forces took control of Saigon.   The Persian Gulf War This one landed in President  George H. W. Bushs lap in 1990 when Saddam Hussein invaded Kuwait in August. He thumbed his nose at the Union Nations Security Council when it instructed him to withdraw his forces. Saudi Arabia and Egypt requested the assistance of the U.S. to help prevent Iraqs invasion of neighboring territories. America, along with several allies, complied. Operation Desert Storm raged for 42 days until President Bush declared a ceasefire in February 1991.   The Iraq War Peace or something like it settled over the Persian Gulf until 2003 when Iraq again prompted hostilities in the region.  George W. Bush  was at the helm at the time. The U.S., aided by Great Britain, successfully invaded Iraq, then insurgents took exception to this state of affairs and hostilities broke out again. The conflict didnt resolve until Barack Obamas presidency when American forces withdrew from the region by December 2011.